Contributor post by Caroline and Jose of Handcrafted Consulting
The word "brand" is something we bring up a lot when talking about building and marketing a business. But your brand is much more than a logo or your style or your product line- your brand is largely based on the customer service you provide, and often what people remember first.
Every opportunity you have to communicate with your customers -from telling your story in your biography, to answering a simple email inquiry- reflects the brand that you are creating. Every email you send should express to your customer the level of service they can expect from you; it's also a chance for you to help form the reputation you're working so hard to build.
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| Image from © Lime Lane Photography |
The word "brand" is something we bring up a lot when talking about building and marketing a business. But your brand is much more than a logo or your style or your product line- your brand is largely based on the customer service you provide, and often what people remember first.
Every opportunity you have to communicate with your customers -from telling your story in your biography, to answering a simple email inquiry- reflects the brand that you are creating. Every email you send should express to your customer the level of service they can expect from you; it's also a chance for you to help form the reputation you're working so hard to build.
