Contributor post by Rena Tom
As you start to envision your products on the shelves of stores, you should also think about how you’d like them to get there. If you wholesale your work, you sell inventory to stores, who then double that price (more or less) and sell it to their customers. If you consign your work, you are entrusting it to the store owner, but you retain full ownership of your products up until the time of sale.
While it seems like consignment is always in favor of the retailer, in reality there are pros and cons for each method for both the retailer and the vendor.
Selling wholesale is good for the vendor because you get paid for work you deliver. You are in a mutually beneficial relationship with a retailer (after all, they can’t make money without you) which implies a level of professionalism and reliability that will help you grow your business.
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