Contributor post by Rena Tom
What is a media kit and why is it important to have?
A media kit, or press kit, is an oft-overlooked part of your creative business. Why go to the trouble of putting together a kit when someone can just go to your website?
It’s true that most journalists will go to your website for a look-see, but a media kit is your chance to do a little public relations and present your company in the very best light. Your website is probably geared toward making sales (direct or wholesale) while a media kit is specifically for the media. There will be an overlap of information, but how you present it might be totally different.
A media kit also pulls together facts about your company, not just about your latest products. Members of the press will be looking for interesting facts about you and your business to help ground the story they want to write about you.
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