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| print by linda ketelhut |
I want to be able to get myself mentioned in more publications as an expert and possibly some TV spots. I also want to know how get the word out about my services--that's been really difficult as I can't really afford traditional advertising, but even with my strong social media network, it hasn't been enough to pull in local clients (who aren't necessarily using Twitter/Facebook, etc.).
-- Alejandra, commenting on a previous post
Today I want to talk about something that makes a lot of people uncomfortable: tooting your own horn. You may make great products or provide a much-needed service and feel that people should be able to recognize you on merit alone, but these days your skills are not enough; those who are *also* successful marketers are the ones who will get the accolades. Telling the world that you know what you are doing and that what you are doing has value is a huge trust and reputation-builder and great for your business.
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