As we wait for the release of Field Note's 18th seasonal limited edition, I thought I'd take you back to their beautiful notebook archive from last spring paying homage to the promotional memo books distributed to American farmers over the last hundred years by seed, tractor, and other agricultural companies.
In their 2012 film, From Seed, Field Notes co-founder Aaron Draplin talks about FieldNotes’ ancestry and share Draplin's vast collection of promotional notebooks that inspired him. They’ve also carefully scanned the collection and created an amazing online archive of the memo books that came before us. Check the film and the vintage memo books here.
