Contributor post by Serena Olivieri
A twitter friend told me about this lovely shop in the beautiful neighborhood of Las letras (literally: the letters, meaning humanities, since lots of spanish writers during the golden years lived there) in Madrid, so I went to take a look. I was really pleased to find in this shop a great connection between nature & fashion.
Ad Hoc is the result of a mix between flower shop Vinca per Vinca, represented by Cayetana and the fashion design shop Ad Hoc, with Clara being the owner.
This collaboration started 4 years ago, they chose an old flower shop to set up their business and also kept some pieces of the vintage furniture - good choice!
What I really liked was the atmosphere of the place, the scratched walls, the colours, the wooden furniture and the plants. Actually there wasn't as many plants and flowers as there usually is due to Cayetana's vacations, but if you take a look at their blog, you could see what it usually looks like!
So, flower arrangements, plants, little seeds packages on one side and fashion on the other: Clara likes to find handmade products, young designers and unique objects to fill the shop. Washi tapes, jewelry, clothes, stationery...everything handmade and unique belongs here
A twitter friend told me about this lovely shop in the beautiful neighborhood of Las letras (literally: the letters, meaning humanities, since lots of spanish writers during the golden years lived there) in Madrid, so I went to take a look. I was really pleased to find in this shop a great connection between nature & fashion.
Ad Hoc is the result of a mix between flower shop Vinca per Vinca, represented by Cayetana and the fashion design shop Ad Hoc, with Clara being the owner.
This collaboration started 4 years ago, they chose an old flower shop to set up their business and also kept some pieces of the vintage furniture - good choice!
What I really liked was the atmosphere of the place, the scratched walls, the colours, the wooden furniture and the plants. Actually there wasn't as many plants and flowers as there usually is due to Cayetana's vacations, but if you take a look at their blog, you could see what it usually looks like!
So, flower arrangements, plants, little seeds packages on one side and fashion on the other: Clara likes to find handmade products, young designers and unique objects to fill the shop. Washi tapes, jewelry, clothes, stationery...everything handmade and unique belongs here
Ad Hoc
c/ León 11
Madrid, Spain
T. 913697620
All images by Serena Olivieri
