Contributor post by Rena Tom
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| Seventytree |
How much do you really know about your customer? You know from the shipping address where your online customers live, and perhaps you have email addresses captured from a craft fair, but what else do you know that can help you make business decisions?
Knowing information about your customer can help shape a persona, which will prove useful as you design your line, plan a marketing campaign, and decide which stores to sell to. Think of a persona as a muse for your entire business. To create her, gather as much data about your current customers as you can, give her a name, and then let your imagination run a bit wild.
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