Lhasa Feathers (large archival print) by River Luna
I was recently introduced to a web application called ifttt, or “if this then that”. The premise is that you give it some conditions, and it automates tasks for you. Some examples include “If I take an Instagram photo, save a copy in my Dropbox” or “If the forecast is for rain, send me an email to let me know”.
While something like this is certainly a timesaver, it’s extremely beneficial for your business if you extended it even further, to plan for things that could negatively affect your business. This is contingency planning, and can reduce wasted time and panicky decision making with something big, complex and unexpected drops into your lap.
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