An ad campaign for kids with special needs? Bring it on!

This is Tanya Kiewitz, a 35-year-old graphic designer who's appearing in an ad for CAP48, a nonprofit that raises awareness about disability issues in France and Belgium. The copy reads, "Look me in the eyes... I said the eyes." The ad's getting major buzz in Europe, and now here.

"They see that I am above all a woman and can be beautiful and sexy, and that disability is secondary," Kiewitz has said.

A-MEN.

That is exactly what I want for Max (well, minus the "sexy" part): for people to look at him and first see a great kid, not a Kid with Disabilities.

You know, I'm thinking our kids need their own ad campaign. Although I'm not sure how Max would feel about posing in a bra.

I could see a whole "Suck it!" campaign:

Suck it, cerebral palsy!
Suck it, autism!
Suck it, Down Syndrome!
Suck it, PDD!
Suck it, Tourette's!
And so on.

I am a little stumped as to what the visuals might be.

OK, then, so how about:

I am Max. I am NOT cerebral palsy.
I am Sarah. I am NOT Down Syndrome.
I am Leo. I am NOT autism.
And so on.

Whaddaya think?